I started from zero and, believe or not, I was originally inspired by a period accident. It came earlier than expected and this showed on a nice, white pair of panties.

I was scrubbing them — and having cramps — when the idea came to me: is there no such thing as period underwear? Why? How big of a help it would be. And how comfortable it would be… and it could even replace disposable items. I could use it at night or at home; and if I couldn’t go out to change my tampon or pad, I could use it for extra protection. I could prevent leaks from my menstrual cup or just use the panties alone: during workouts, at school, while traveling, anytime really.

In the autumn of 2017, I decided that there will be underwear like that. Because I’ll create one. And now we’re here, and what we have is not only a much-needed underwear, but also a strong brand that makes waves among other period products, that educates and fights menstruation taboos. A brand that says your period is not a necessary evil, but a superpower.